Protecting Your Privacy
At Fifth Third, we understand how important it is to
our customers that private customer information be kept
confidential. We are committed to protecting and
managing your information and would like to take this
opportunity to describe how Fifth Third gathers, retains,
and protects the security of your information. You can
also help us in safeguarding your accounts and your
identity, please see the section “Protect Your Accounts –
Be An Informed Customer” for how to get more
information.
Your Privacy Options
You have choices as to how we contact you for
marketing purposes as well as how we use your credit
and personal financial information among Fifth Third
companies.
If you are comfortable with the methods in which we
use your information currently, there is no need to
indicate your preference. We recognize, however, that
you may wish to limit the ways in which we use your
information for marketing, and we offer the following
opt-out choices:
- You may request that we not call you.
- You may ask that we not send you information
by mail.
- You may direct us not to contact you by email.
- You may also tell us not to share your credit and
personal financial information with other Fifth Third
companies. We will not disclose information about
you or your accounts outside our corporate group
of companies without your express authorization
other than as required or permitted by law. (CA and
VT Residents: Accounts with mailing addresses in
these states will be treated as though they had
selected this choice.)
How To Change Your Privacy Options
- Write to us at Fifth Third, Customer Service, Privacy
Administration, Post Office Box 4444, Cincinnati,
Ohio 45263-4444. Requests must include your
name, address, telephone number and Social
Security Number (or tax payer identification
number). Incomplete information will delay or
possibly prevent our ability to honor your request.
- Call a Fifth Third Customer Service Professional
at 1-800-889-5269.
- Visit any Fifth Third Banking Center.
If you have a joint account, a request by one owner
will apply to the joint account. The opt-out designation,
if elected, applies to your current portfolio of accounts.
Our system will be updated to reflect your privacy
preferences within 30 days following receipt of the
request with complete information. You can verify the
update by calling the Customer Service number listed
above or by visiting your local Fifth Third Banking
Center.
If you have already shared your privacy preferences
with us under this policy, it is not necessary to contact
us again. We will continue to honor the preferences you
have made.
Gathering and Maintaining Your Information
In order to assist you with your financial needs and
provide you with more efficient service, it is necessary to
collect and maintain certain types of customer information.
We may gather and retain nonpublic personal
information about you from the following sources:
- Applications or other forms that you provide to us
that include information (such as your name,
address, Social Security Number, tax identification
number, assets, income and investment objectives).
- Financial account activity and transactions (such as
your payment history, account balances and usage).
- Reporting agencies (such as your credit worthiness
and credit history)
- Information from website visits (such as Cookies
usage and transaction history, and other technical
data that we use for security purposes and to
enhance your online experience).
Maintaining Accurate Information
Maintaining complete and accurate information on our
customers is important. Fifth Third has established
procedures, in accordance with reasonable industry
standards, to ensure information is current, accurate, and
complete. If you become aware that we may have any
inaccurate information, please help us correct it by
contacting a Customer Service Professional at 1-800-972-
3030 or by visiting your local Fifth Third Banking Center.
Security Practices to Protect Your Information
Your information is used strictly for business purposes.
Fifth Third employees are trained to respect your privacy
concerns and to safeguard your personal information.
Furthermore, as technology advances, Fifth Third is
continuously modifying its physical, electronic, and
procedural safeguards to ensure compliance with federal
and state standards and to protect your nonpublic
personal information.
Online Privacy
Fifth Third is committed to protecting customers
and guests who visit our website at www.53.com.
Accordingly, our website uses a variety of advanced
Internet security technology, including the encryption of
information that is transmitted while accessing account
information over the Internet or submitting online
applications by using Secure Sockets Layer (SSL)
Technology. Fifth Third also uses digital certification, a
unique identifier to substantiate Fifth Third’s identity to
your browser. Additionally, authentication is required
when using online services to validate your identity using
your Social Security Number or card number along with
the password you have selected. We may collect data
from your online visits, such as Cookies, to display
information more effectively to you and to allow
customization of your website experience. This data is
encrypted for our use only and protected from third
party access.
Protect Your Accounts - Be An Informed Customer
We also want to provide you with information about
identity theft, fraud, and online threats. Our website at
www.53.com has educational materials on topics such as
email scams, Internet auction fraud, counterfeit check
overpayments, “phishing/spoofing”, and malicious
software. In addition, our website includes proactive
steps that you can take to protect yourself, as well as
instructions on what to do if you become a victim of
identity theft or fraud.
Managing Financial Information
Outside of Fifth Third
Fifth Third does not disclose nonpublic personal
information about our customers or former customers to
non-affiliated third parties, except as permitted by law
for routine business reasons that include, but are not
limited to the following:
- Providing information to assist us in processing your
applications or managing your accounts (such as
automatic mortgage loan payments from your
checking account).
- Protecting the integrity and security of your records
including prevention of fraud and unauthorized
transactions (such as credit card companies).
- Reporting to consumer reporting agencies.
- Complying with federal, state, or local laws, rules
and other applicable legal requirements (such as a
subpoena, garnishment or court order).
- Marketing of bank products or services by
companies with which we have joint marketing agreements (account numbers are not shared under
such agreements).
In instances in which customer information is shared, we
require that third parties treat and maintain the privacy of
your customer information with the same degree of
diligence and careful attention as is required by Fifth Third.
Within Fifth Third
In order to best serve our customers, it may be
necessary for certain types of information to be
accessible across Fifth Third companies. Having
information available to our banks and their trust
divisions, mortgage company, brokerage company, and
other related companies enables us to provide you with
quality assistance and convenience for a variety of
products and services. The type of information that may
be shared includes, but is not limited to:
- Application Information (such as your name and
address)
- Employment History (such as income or credit
references)
- Account Balances
- Payment History (such as timeliness of payments)
- Credit Card Activity
Other Applicable State Disclosures:
Nevada law requires that we provide you the following
contact information:
Fifth Third, Customer Service
Privacy Administration
PO Box 4444
Cincinnati, Ohio 45263-4444
Bureau of Consumer Protection
Office of the Nevada Attorney General
555 East Washington Street, Suite 3900
Las Vegas, Nevada 89101
Phone: 702 486-3132
Email: BCFINFO@ag.state.nv.us
Customer Identification Program
In accordance with the USA PATRIOT Act, Federal law
requires all financial institutions to obtain, verify, and
record information that identifies each individual or
entity opening an account. This includes all personal
and commercial accounts, including loan and deposit
accounts, as well as trust, brokerage, insurance, and
investment management accounts.
What This Means to Our Customers
When you open an account, you will be asked for
your name, address, social security or tax identification
number, date of birth (if applicable), and other
information that will allow Fifth Third to identify you.
You will also be asked to furnish your driver’s license or
other identifying documents. We are required to follow
this procedure each time an account is opened, even if
you are a current customer of Fifth Third.
Fifth Third Companies Covered by this Policy
Fifth Third Bank, an Ohio Banking Corporation
Fifth Third Real Estate Capital Markets, Inc.
Fifth Third Bank, a Michigan Banking Corporation
Fifth Third Holdings, LLC
Fifth Third Bank, N.A.
Fifth Third Insurance Agency, Inc.
Fifth Third Mortgage Company
Fifth Third Asset Management, Inc.
Fifth Third Mortgage, MI, LLC
Fifth Third Securities, Inc. Member FINRA/SIPC
The Fifth Third Auto Leasing Trust
The Fifth Third Leasing Company
Home Equity of America, Inc.
Vista Settlement Services, LLC
Card Management Corporation
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